Chudoquest

Chudoquest is an interactive holiday experience designed especially for children. The main goal is to immerse kids in a magical story, where they become forest wizards on a quest to find New Year’s treasures.

Space for New Year's quests in St. Petersburg

YEAR:

2024

work:

naming, brand identity, illustration, communication

Our task was to create a fresh, memorable brand that would stand out from traditional "New Year’s tree" events. We needed to modernize the visual identity while preserving recognizable festive elements.

TASK

We began by developing a name that would immediately convey the magical and adventurous nature of the project. That’s how we came up with "Chudoquest" — a playful neologism combining the Russian words for "wonder" and "quest".

To bring out emotion and joy, we built the identity around vivid illustrations, a classic holiday color palette, and cheerful linear graphics. The result was a vibrant, kid-friendly brand with clear New Year vibes — but with a unique, modern twist.