Drivo Branding

Drivo — car rental service in New York and New Jersey

YEAR:

2023-20ХХ

Work:

strategy, brand identity, communication, 3D

Drivo is a car rental service in New York offering a wide selection of vehicles — from economy to luxury — at affordable prices.

client

Drivo initially came to us for a new logo. The company had grown significantly over the years, and they wanted their brand to reflect that growth and scale.

But as we dug deeper, we realized the issue wasn’t just the logo. Their brand presence lacked cohesion. There was no clear positioning, and their communication felt fragmented — the visual identity didn’t tie everything together.

CHALLenge

We conducted an audit, analyzed their competitors, and explored the existing communication. It became clear: Drivo isn’t just a car rental service. It’s a tech-driven company offering a seamless digital experience — with social media, a user-friendly website, and a full-fledged app.

Process

We started with positioning — treating Drivo as a tech company became the foundation for a full rebrand.

We reimagined the entire visual system: a scalable, consistent identity that works across all touchpoints, from billboards to app interfaces.

The next focus was modernity. We replaced outdated graphics with bold digital materials like chrome, glass, and metallic textures. 3D visuals helped highlight the brand’s innovation and product-first mindset.

To add emotion, we introduced a subtle theme of travel and movement. The arrow in the logo and lifestyle imagery make it feel dynamic, human, and memorable.

SOLUTION

The brand became more consistent. Offline points no longer look like an afterthought — now they align with a cohesive design system in signature colors, creating a recognizable image of a smart mobility service.

Their communication became friendlier and clearer. We removed corporate jargon and stock imagery. Now Drivo feels like a confident, tech-savvy, and approachable brand with a trustworthy personality.