United Elite Group

United Elite Group — a New York-based company specializing in high-end property renovations, from architectural design and visualization to the full realization of complex solutions.

Website of the renovation contractor's agency in New York, USA

YEAR:

2024

WORK:

web-design, web-development, UX/UI

The main request was to redesign the website. The goal was to create a modern and user-friendly platform that would emphasize the brand’s professionalism and showcase its portfolio effectively.

TASK

We built the concept around a visual language inspired by editorial aesthetics: bold headlines, elegant serif typography with structured grid layout and numbered sections. The white background acts like a gallery passe-partout — a clean frame that draws attention to visuals.

The brand’s target audience frequently looks for inspiration in interior design magazines and on platforms like Pinterest — but expects an elevated offline experience. This insight shaped our approach to design and content style.

SOLUTION

We started with audience research. The core segment included owners of "dream homes" in historic brownstones (think Sex and the City) and affluent families purchasing new properties but looking to replace cookie-cutter interiors with thoughtful, ergonomic design.

A key element of the new UX was smart filtering. Users can now browse projects by style or type, simplifying navigation. We also launched a blog to publish educational and expert content — helping build brand authority and educate the audience.

— The new design reflected the brand’s sophisticated identity — aligned with the expectations of premium clients. 

— Positive feedback from architects and brand partners highlighted how easy it is to explore the portfolio. 

— Bounce rate dropped by 25% — indicating a more intuitive, logical, and user-friendly experience.