Work with us
By clicking the button, you consent to the processing of your personal data.
United Elite Group — a New York-based company specializing in high-end property renovations, from architectural design and visualization to the full realization of complex solutions.
Website of the renovation contractor's agency in New York, USA
YEAR:
2024
WORK:
web-design, web-development, UX/UI
The main request was to redesign the website. The goal was to create a modern and user-friendly platform that would emphasize the brand’s professionalism and showcase its portfolio effectively.
TASK
We built the concept around a visual language inspired by editorial aesthetics: bold headlines, elegant serif typography with structured grid layout and numbered sections. The white background acts like a gallery passe-partout — a clean frame that draws attention to visuals.
The brand’s target audience frequently looks for inspiration in interior design magazines and on platforms like Pinterest — but expects an elevated offline experience. This insight shaped our approach to design and content style.
The brand’s target audience frequently looks for inspiration in interior design magazines and on platforms like Pinterest — but expects an elevated offline experience. This insight shaped our approach to design and content style.
SOLUTION
We started with audience research. The core segment included owners of "dream homes" in historic brownstones (think Sex and the City) and affluent families purchasing new properties but looking to replace cookie-cutter interiors with thoughtful, ergonomic design.
A key element of the new UX was smart filtering. Users can now browse projects by style or type, simplifying navigation. We also launched a blog to publish educational and expert content — helping build brand authority and educate the audience.
A key element of the new UX was smart filtering. Users can now browse projects by style or type, simplifying navigation. We also launched a blog to publish educational and expert content — helping build brand authority and educate the audience.
Advertising
We launched Google Ads campaigns focusing on two key directions: the B2C audience (homeowners and families investing in renovations) and partner-driven queries (architects, developers, and design professionals).
The premium segment is particularly challenging: acquisition costs are higher, and the sales cycle is longer.
Our approach helped bring the average cost per lead down to $27, which is considered an outstanding result for this niche. In the first quarter alone, the system generated over 70 qualified leads, maintaining a high standard of contact quality.
We launched Google Ads campaigns focusing on two key directions: the B2C audience (homeowners and families investing in renovations) and partner-driven queries (architects, developers, and design professionals).
The premium segment is particularly challenging: acquisition costs are higher, and the sales cycle is longer.
Our approach helped bring the average cost per lead down to $27, which is considered an outstanding result for this niche. In the first quarter alone, the system generated over 70 qualified leads, maintaining a high standard of contact quality.
SEO and Organic Growth
From the start, we laid the foundation for organic traffic growth. The website was optimized for key queries such as “general contractor New York,” “luxury construction turnkey,” and “brownstone renovation.”
The blog we launched was not just a formality but a real tool: the articles function both as an SEO magnet and as a platform for expert content. Thanks to this approach, organic leads started coming in within the first months, and the website began to be perceived not only as a portfolio but also as a knowledge hub for the market.
Social Proof
In the premium segment, trust is critical. We collected and showcased more than 40 client reviews and case studies on the site. This helped break the main barrier: potential clients could see real projects, read genuine testimonials, and understand that they were dealing with a company with proven expertise and reputation.
From the start, we laid the foundation for organic traffic growth. The website was optimized for key queries such as “general contractor New York,” “luxury construction turnkey,” and “brownstone renovation.”
The blog we launched was not just a formality but a real tool: the articles function both as an SEO magnet and as a platform for expert content. Thanks to this approach, organic leads started coming in within the first months, and the website began to be perceived not only as a portfolio but also as a knowledge hub for the market.
Social Proof
In the premium segment, trust is critical. We collected and showcased more than 40 client reviews and case studies on the site. This helped break the main barrier: potential clients could see real projects, read genuine testimonials, and understand that they were dealing with a company with proven expertise and reputation.
The new design reflected the company’s refined character in an elegant solution — perfectly aligned with the expectations of premium clients.
— In the first quarter, we generated more than 70 leads through advertising campaigns and SEO. The CPL was $27, which allowed the business to maintain high profitability even in the premium segment.
— The website became the primary lead generation channel: the bounce rate decreased by 25% after the redesign. Organic leads from SEO started to come in as well, including highly competitive queries for general contracting and construction.
— In the first quarter, we generated more than 70 leads through advertising campaigns and SEO. The CPL was $27, which allowed the business to maintain high profitability even in the premium segment.
— The website became the primary lead generation channel: the bounce rate decreased by 25% after the redesign. Organic leads from SEO started to come in as well, including highly competitive queries for general contracting and construction.
ReSULT
The United Elite Group case proves that even in the premium segment, digital can drive efficiency, not just image. For companies selling high-value services, the key challenge is building a system that creates trust while consistently generating qualified leads.
For UEG, we built exactly such an ecosystem: identity, website, advertising, SEO, and social proof working together as a single whole. This allowed the company to reach a new level — lowering the cost per lead, increasing the number of inquiries, and strengthening its digital presence alongside its strong offline reputation.
For us, this project became clear evidence that when a brand knows how to speak the audience’s language and leverage all available digital tools, it wins the market — even where the competition seems unshakable.
For UEG, we built exactly such an ecosystem: identity, website, advertising, SEO, and social proof working together as a single whole. This allowed the company to reach a new level — lowering the cost per lead, increasing the number of inquiries, and strengthening its digital presence alongside its strong offline reputation.
For us, this project became clear evidence that when a brand knows how to speak the audience’s language and leverage all available digital tools, it wins the market — even where the competition seems unshakable.
Conclusion
Design Lead — Anastasiia Pestryakova
Designers — Anastasiia Voloshkina, Dinara Danilova
Web-developer — Alexey Blinov
Project Manager — Alexander Lee
Art Director — Dmitry Lee
Marketing Director — Leonid Tokarev
SEO & Content Specialist — Ksenia Yachmeneva
CREDITS
PICK YOUR
OWN BRAND
OWN BRAND
2025 Pickles.team
(с) all rights reserved
(с) all rights reserved
PICK YOUR
OWN BRAND
OWN BRAND
2025 Pickles.team
(с) all rights reserved
(с) all rights reserved