Koreana
Fast casual restaurant

A cozy, authentic South Korean restaurant designed for family dinners and peaceful relaxation away from the hustle.

At the heart of the project was the idea to break away from surface-level clichés and traditional visual stereotypes often associated with Korean culture.

Korean cuisine restaurant with authentic atmosphere in Israel

YEAR:

2024

WORK:

brand identity, communication, illustration

We explored the visual code of Asia and uncovered deep metaphors that helped us create a brand identity with a unique tone of voice. The atmosphere we built was all about purity, harmony, and balance.

APPROACH

The logo’s clean geometric lines reflect a sense of inner structure and harmony, symbolizing the "house of traditions".
We used light, airy color schemes and minimalist typography to emphasize a sense of calm and clarity.
Tactile, textured materials reinforced this visual language through physical elements.
The identity also included a crane illustration — a meaningful cultural symbol of longevity and prosperity in Korean tradition. It became the visual centerpiece supporting the brand story.