To find the right solution, we dove deep into the research phase. We analyzed visual patterns and interface solutions common in the logistics field — both from a B2B and B2C perspective.
We found that logistics is built around predictability, structure, and consistent processes. That’s why the visual language also needs to be clean, utilitarian, and functional — no decorative elements, just clarity. Sharp lines, neutral tones, and a clear grid were the foundation of our design.