TRIMPOL

TRIMPOL is a Russian women’s clothing brand that creates elegant pieces designed to emphasize each woman’s charisma and confidence — whether it’s for a day at the office, brunch with friends, or an evening walk.

Website of a Russian clothing brand with worldwide sales

YEAR:

We started with in-depth analytics: studied the brand, the audience, and the market.
 It became clear that TRIMPOL’s clothing acts as a “confidence amplifier.” It’s not just about the garments — it’s about how they make women feel.
 This insight became the foundation for both the visual identity and marketing strategy.

We redesigned the website — removed all clutter and focused on what matters most: photography and mood. All other interface decisions (layout, typography, graphics) enhanced the brand’s beauty and elegance.

In advertising, we focused on the feeling of belonging: a woman sees herself in the image — the version of herself she aspires to.
 Slogans like "Step into the Spotlight", "Choose to Shine", and "Your chance to be special" helped the audience identify with the brand on a personal level.

• Conversion rate increased by 67%
• Number of orders grew by 31%
• Time on site rose by 33%
• Bounce rate decreased by 44%

The redesign simplified the user journey and made checkout faster and more intuitive.

Design Lead — Anastasiia Pestryakova

Designer — Dinara Danilova

Traffic Manager — Ksenia Shankina

Project Manager — Alexander Lee

Art Director — Dmirty Lee

Marketing Director — Leonid Tokarev