Russian-speaking Germany
Familiar products and flavors, with confidence in ingredients and production.
An integrated marketing system. 1,200+ monthly orders.
We built the website, redesigned the purchase journey and brought advertising, analytics, SEO and customer communications into one coordinated growth program for Frostix.
1,200+ orders per month
≈€120K average monthly revenue from digital channels
≈€40K average monthly advertising budget
7 channels under one management process
01 / Context
A strong product needed a complete e-commerce system
Frostix entered Germany in early 2025 with its own production facilities and a distinctive product range. What it lacked was consistent traffic, predictable sales and a coordinated marketing operation.
The business needed to put its production capacity to work, reach beyond its established Russian-speaking audience and create a buying experience that matched expectations for easy ordering and fast delivery.
Fast delivery
Familiar food
Production quality
A broad range
02 / Audiences
Different languages. Different reasons to buy.
One message could not serve the whole market equally well. We developed distinct journeys for three core audience segments.
German-speaking customers
Quality, easy ordering, fast delivery and a contemporary presentation.
Returning customers
New products, bundles, seasonal offers and reasons to order again.
03 / Strategy
The right message, landing page and channel for each segment
| Segment | Main motivation | What we showed | Destination | Channel |
|---|---|---|---|---|
| Russian-speaking customers | Familiar food without hours of cooking | Dumplings, syrniki, prepared meals and next-day delivery | Categories and ready-made bundles | Meta Ads, Google Ads |
| German-speaking customers | Quality and convenience | Production, ingredients, reviews and meal occasions | Category and product pages | Google Ads, Meta Ads |
| Existing customers | Repeat orders and new products | Curated selections, seasonal offers and promo codes | Personalized selections and the cart | Email, retargeting and social |
04 / Planning
A media plan built around actual sales
We planned budgets by channel and week, tracking orders, new-customer share and acquisition costs. Spending was adjusted to actual performance rather than a fixed calendar.
Please note: the media plans shown use test data. They illustrate the planning structure and workflow, not the client’s actual results. Original worksheet language is retained.
up to €60K peak monthly spend during scaling
70%+ share of new-customer orders from paid traffic in strong months
Weekly budget reallocation across channels
05 / Website and purchase journey
Rebuilding the store around the path to purchase
We redesigned the site structure, catalog, product pages and ordering flows on Shopify. The experience highlights the range, delivery, production quality and repeat purchases.
06 / Advertising
Campaigns organized by product, language and buying stage
Search demand, new-customer acquisition, returning visitors and repeat purchases each had their own messages, objectives and measures of success.
Meta Ads
Reaching new audiences, testing creative and expanding demand.
Google Ads
Category demand, branded searches and product campaigns.
TikTok Ads
Testing short-form creative and new audience segments.
Email and CRM
Email, abandoned carts, repeat orders and retargeting.
Campaign creative
Original 4:5 static creative used in Meta Ads, TikTok Ads and retargeting campaigns. Russian and German copy reflects the campaign audiences.
07 / Scaling
Scaling spend while tracking cost per order
Average monthly budget
€40KAt peak periods, monthly spend reached €60K. Orders, new-customer share and revenue guided each budget decision.
08 / Commercial performance
A clear view of orders, revenue and acquisition costs
The figures below are monthly averages. We evaluated channels against actual purchases, new customers and paid revenue.
1,200+ orders per month
≈€120K average monthly revenue from digital channels
≈3× return on ad spend
€40–60 working cost-per-order range for paid acquisition
We cross-checked source attribution with store data, Meta Ads, Google Ads, CRM records and end-to-end analytics.
09 / Brand communication
One visual language across customer touchpoints
Social content supported advertising, showed how products were made, introduced new releases and gave customers reasons to return to the store.
10 / Search visibility
Restoring visibility and top-10 search rankings
Following ranking issues, we rebuilt the technical foundations, structure, content and external signals. These TopVisor screenshots show selected Russian and German queries as of July 2, 2026.
Only part of the complete working query sample is shown. The original language of the evidence is preserved.
226 queries in the referenced sample
29% of sampled queries ranked in the top 10
No. 1 for selected key category queries
11 / Results
One coordinated system for growth
Frostix gained a functioning online store, a manageable advertising model, clear analytics, refreshed communications and search visibility in two languages.
1,200+ orders per month
≈€120K average monthly revenue
29% of queries in the referenced sample ranked in the top 10
7 channels working together
