01
People already search
for the product, category or problem
Paid search built as a sales system
We capture existing demand through Google Ads and other relevant search systems, then connect campaigns to landing pages, qualified leads, pipeline and revenue.
Discuss paid search
from $1,000 / monthone advertising system; media budget is separate
GGoogle AdsMMicrosoft Ads
40+active and completed growth projects
3+ yearsaverage relationship with retained clients
$10M+revenue we helped clients generate in 2025
When paid search should lead
02
Campaigns are active
but lead quality and sales are invisible
03
A new geography is opening
and demand needs to be measured quickly
04
The account has grown complex
and structure, automation or landing pages need a reset
What campaign management includes
We select the workstreams that can change the commercial result and manage them under one priority system.
01
Demand research
Query intent, competition, seasonality and market economics.
02
Account architecture
Campaign roles, budgets, exclusions and clean naming.
03
Ads and assets
Messages, value propositions and creative assets matched to intent.
04
Landing pages
Message consistency, mobile UX, forms and conversion friction.
05
Tracking and CRM
Events, offline conversions, lead status and revenue feedback.
06
Optimisation
Search terms, bids, budgets, experiments and an accountable change log.
Search systems and formats
The exact mix depends on market availability, demand volume and the conversion path. We model the role and economics of every system before launch.
Google Ads
Search, Performance Max, Shopping and demand capture across international markets.
Microsoft Advertising
Search inventory across Bing and the Microsoft advertising ecosystem.
Apple Search Ads
App-discovery campaigns for high-intent demand inside the App Store.
How we manage search
01 · Audit
Review demand, account history, tracking and landing pages.
02 · Plan
Model budgets, campaign structure and success thresholds.
03 · Launch
Build campaigns, quality checks and measurement.
04 · Improve
Use query, lead-quality and sales data to refine the system.
Paid search in different business models
Selected projects. We report the result of the whole system instead of assigning it to one isolated tactic.
DRIVO · UNITED STATES×7
online booking growth
Connected paid social, search, SEO, website and analytics into one acquisition system.
View case
FROSTIX · GERMANY€120K
monthly revenue
Rebuilt the e-commerce acquisition model across paid media, SEO, CRM, content and Shopify.
View case
CAR2SELL · UNITED STATES400–500
leads every month
Built a predictable lead flow for an automotive service with Google Ads, Meta, TikTok and conversion tracking.
View caseCampaign specialists plus analytics and creative
Head of agency
Leo Tokarev
Leo owns the growth logic, priorities and connection between marketing decisions and business economics.
Project manager
Scope, timeline and communication
Growth strategist
Channel logic and unit economics
Paid media specialist
Campaigns, budgets and optimisation
Analyst
Events, CRM and plan-versus-actuals
Designer
Creative system and landing pages
Developer
Tracking, integrations and experiments
Platform-certified specialists
Channel specialists manage campaigns; analysts protect the measurement. Team composition follows the systems and business task.
Commercial terms
One search system, fully managed
The starting fee includes strategy, setup or restructuring, day-to-day management, analytics and a regular improvement plan. Additional markets, languages and systems are scoped separately.
Starting pointfrom $1,000 / month
one advertising system; media budget is separate
Scope, responsibilities and measurement are agreed before work begins.
Discuss paid searchFAQ
Scope, timing, budgets, measurement and working model.
Which search platforms do you manage?
Google Ads is the core platform for international projects. Other systems can be included when they are relevant and available for the target market.
How much media budget do we need?
We model the budget from demand volume, competition and the target outcome. Media spend is paid directly to the platform and is separate from the management fee.
Can you take over an existing account?
Yes. We audit access, history, conversion data, structure and search terms, then preserve proven elements and introduce changes in controlled stages.
Do you manage Performance Max?
Yes, where the format fits the business and the account has sufficient assets and measurement. We treat automation as a tool, not a replacement for strategy and quality control.
How do you measure lead quality?
We connect analytics and CRM statuses where possible, import qualified or offline outcomes and compare campaigns by pipeline contribution rather than form submissions alone.
Can you improve the landing page too?
Yes. We can rewrite the offer, design or build landing pages and improve forms and tracking as an agreed part of the scope.
