01
Demand must be created
before people start searching for the category
Paid social for qualified demand
We choose platforms around your audience and market, test creative angles and connect every campaign to a clear lead or sales journey.
Discuss paid social
from $1,000 / monthone advertising system; media budget is separate
40+active and completed growth projects
3+ yearsaverage relationship with retained clients
$10M+revenue we helped clients generate in 2025
When paid social earns its role
02
The product is visual
and the offer benefits from short creative cycles
03
B2B buyers are specific
and roles, companies or professional interests matter
04
Retargeting is underused
and existing demand needs a better path back to action
Platforms and workstreams
We select the workstreams that can change the commercial result and manage them under one priority system.
01
Meta Ads
Feed, Reels, lead forms, messages and website conversion campaigns.
02
TikTok Ads
Vertical creative, creator-native formats and rapid concept testing.
03
LinkedIn Ads
Roles, industries, companies and account-based B2B acquisition.
04
Telegram Ads
Channel audiences and a coherent path into content, bots or enquiries.
05
Creative system
Angles, formats, first frames, iteration and fatigue management.
06
Measurement
Pixel or tag setup, CRM feedback, lead quality and sales outcomes.
Paid social platforms by market
We keep the international systems visible and choose the final mix after checking audience fit, account eligibility, payment access and available inventory.
Meta Ads
Facebook and Instagram campaigns for demand, leads, commerce and retargeting.
TikTok Ads
Short-form creative and rapid concept testing for consumer audiences.
LinkedIn Ads
Professional targeting by role, company, industry and account list.
Telegram Ads
Channel-based reach and journeys into content, bots or direct enquiries.
Pinterest Ads
Visual discovery campaigns for products with planning and inspiration demand.
Reddit Ads
Community and interest-led placements where the audience and market justify them.
How we build paid social
01 · Diagnose
Understand the audience, product, past campaigns and sales journey.
02 · Choose
Select platforms, offers, segments and the initial creative matrix.
03 · Test
Compare messages, formats and paths to lead or purchase.
04 · Scale
Increase proven combinations and refresh creative before fatigue.
Paid social connected to the business
Selected projects. We report the result of the whole system instead of assigning it to one isolated tactic.
DRIVO · UNITED STATES×7
online booking growth
Connected paid social, search, SEO, website and analytics into one acquisition system.
View case
FROSTIX · GERMANY€120K
monthly revenue
Rebuilt the e-commerce acquisition model across paid media, SEO, CRM, content and Shopify.
View case
CAR2SELL · UNITED STATES400–500
leads every month
Built a predictable lead flow for an automotive service with Google Ads, Meta, TikTok and conversion tracking.
View caseA paid social team, not one media buyer
Head of agency
Leo Tokarev
Leo owns the growth logic, priorities and connection between marketing decisions and business economics.
Project manager
Scope, timeline and communication
Growth strategist
Channel logic and unit economics
Paid social specialist
Platforms, audiences and optimisation
Analyst
Events, CRM and plan-versus-actuals
Designer
Creative system and landing pages
Developer
Tracking, integrations and experiments
Platform-certified specialists
Channel specialists manage campaigns; analysts protect the measurement. Team composition follows the systems and business task.
Commercial terms
Start with the platform that matters most
The starting fee covers platform strategy, campaign management, analytics and an agreed creative scope. Additional systems, markets and production are scoped after the initial plan.
Starting pointfrom $1,000 / month
one advertising system; media budget is separate
Scope, responsibilities and measurement are agreed before work begins.
Discuss paid socialFAQ
Scope, timing, budgets, measurement and working model.
Which paid social platforms should we choose?
We start with the audience, market, product and target action. Meta may be the right first system for one project, while another needs LinkedIn, TikTok, Telegram or a different mix.
Can we run campaigns without a website?
Sometimes. Lead forms, messages, channels or bots may fit the journey. We still define how the enquiry reaches the team and how its source and quality are recorded.
Are creatives included?
Copy, design adaptations and a testing plan are included in the agreed scope. Production, filming, creators and complex development are priced separately.
How quickly do you refresh creatives?
The cadence depends on spend, audience size, format and fatigue. We monitor performance and agree a repeatable production rhythm instead of waiting for results to collapse.
How do you assess a campaign beyond CPL?
We compare lead quality, opportunity rate, customer acquisition cost and revenue when the business can provide the necessary CRM or order data.
Do you work across different countries?
Yes. We check account eligibility, payments, category restrictions, language, target geography and platform availability before including a system in the plan.
