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DesignDevelopmentWebflow

A new website for a New York developer

We designed and built Global Industries’ corporate website on Webflow, bringing its property portfolio, development process and content into one clear, expandable platform.

3 monthsfrom initial concepts to launch
Webflowdevelopment and content management
CMSprojects and articles without rebuilding pages
SEOtechnical search foundations
01 / Context

Full-cycle development across New York

Global Industries is a construction and development company with mixed-use and residential projects across Brooklyn, Manhattan and Queens. Its website needed to convey the scale of the business, showcase the architecture and explain its end-to-end approach.

The new Global Industries homepage A digital presence that reflects the company’s capabilities
250K+square feet in the asset portfolio
200+completed construction and renovation projects
20+years of experience reported by the company
$150M+development pipeline
These figures are reported on Global Industries’ own website. They describe the business, not the impact of our website project.
02 / Before and after

The company had outgrown its website

The old website displayed individual projects but felt like a static catalog. It did little to reflect the developer’s real capabilities. In New York’s competitive market, the new site needed to build confidence with partners, investors and prospective clients.

The previous Global Industries website, including its original navigationBefore
Projects without a clear brand storyDated navigation and a static presentation that understated the company’s experience.
The redesigned Global Industries websiteAfter
A developer with a cohesive digital presenceLarge-scale imagery, clear navigation and a portfolio supported by a coherent account of the company’s expertise.
03 / The brief

Let architecture lead. Make the business clear.

A potential partner or investor should quickly understand the company, see real projects and assess its capabilities without working through a dense corporate presentation.

Show the portfolio

Use real projects as the strongest evidence of scale and expertise.

Explain the process

Break the development cycle into clear, accessible stages.

Build confidence

Bring facts, partners and business figures into one coherent story.

Give the team control

Make it easy to add projects and content without rebuilding the site.

04 / Visual direction

A visual language shaped by New York

After exploring several concepts, we brought architecture, city movement and precise typography into one visual system. The homepage video immediately establishes scale, location and the energy of a living city.

The Global Industries homepage in the chosen visual direction
Global IndustriesDigital identity · New York City
Reshaping the Soul of NYC
05 / Site architecture

From the first impression to an individual project

The structure takes visitors from the company’s positioning to its portfolio, process and contact form. Each project page also stands on its own as evidence of the team’s capabilities.

01 / EntryHomePositioning, projects, process and key facts
02PortfolioAll projects
03 / CMSProject pageIndividual project details
04AboutCompany and experience
05DevelopmentThe full development cycle
06 / CMSBlogNews and expertise
07ContactInquiries and contact details
A walkthrough of the live website
06 / Portfolio

The projects do the talking

Large images are paired with concise project information: architecture, property type, floor area, status and completion year are easy to take in together.

Flatbush Avenue
Brooklyn · Under constructionFlatbush Avenue
Mixed-use34,900 sq ft2027
461 East New York
Brooklyn · Completed461 East New York
Mixed-use31,200 sq ft2025
Lefferts Square
Brooklyn · CompletedLefferts Square
Residential83,370 sq ft2025
Cypress Condominium
Brooklyn · CompletedCypress Condominium
Residential22,000 sq ft2020
07 / Project pages

One template. Different project stories.

Every project uses the same information structure. This keeps the portfolio consistent and allows the team to expand it through Webflow CMS.

Architectural rendering of Flatbush AvenueProject page
CMS entry

Flatbush Avenue

CategoryMixed-use
Gross floor area34,900 sq ft
StageUnder construction
Completion2027
LocationBrooklyn, New York
08 / Responsive design

Built for every screen

On desktop, the website feels like an architectural presentation. On mobile, expansive layouts become a clear sequence without losing the imagery or essential project details.

The live Global Industries website on desktop
The live Global Industries website on mobile
09 / Webflow

A website the team can keep building on

Webflow supports more than the front end. It gives the team a practical way to manage projects, publish news and handle new inquiries.

Design system → CMS → productionComponents, templates and collections connect the design to the team’s day-to-day work.
01

CMS collections

Projects and articles are stored as structured entries.

02

Page templates

New projects inherit a ready-made layout without manual rebuilding.

03

Reusable components

Shared elements maintain consistent styling and behavior.

04

Responsive

Layouts adapt to desktop, tablet and mobile screens.

05

Interactions

Motion supports navigation while keeping the architecture in focus.

06

SEO foundations

We set up the structure, metadata and technical foundations for indexing.

10 / Business model

Making the full development cycle clear

We turned a complex process into six stages, from identifying a property to sales. The site explains both the finished projects and the expertise behind them.

01Property search
02Planning
03Lot acquisition
04Design project
05Construction
06Sales
11 / Results

A digital portfolio worthy of the company

In three months, we went from design concepts and a new structure to a responsive Webflow website with a CMS and foundational SEO setup.

PortfolioReal projects became the clearest proof of expertise
ClarityThe development process became easy to understand
CMSThe team can update the portfolio and blog in Webflow
BrandThe company gained a cohesive English-language presence
The 461 East New York project
12 / The outcome

A portfolio, a process and a reason to trust

Global Industries now has a manageable Webflow platform where the architecture takes center stage and clear business information helps visitors take the next step.

Explore the live website ↗
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2026 Pickles.team
(с) all rights reserved
PICK YOUR
OWN BRAND
2026 Pickles.team
(с) all rights reserved