Technical barriers
Indexing, structure and internal linking issues prevented pages from appearing consistently in search.
Back in search. Top three in our tracked set.
We rebuilt Russian- and German-language SEO and implemented a GEO audit, taking Frostix into the top three brands in our tracked set of Russian-food queries in Germany.
pelmeni kaufen frostix lieferung где купить пельмени 
226high-volume queries in the SEO sample
≈30%of sampled queries ranked in the top 10
Top 3for key product categories
≈300prompts monitored for AI visibility
01 / Context
Demand was there. Organic visibility was not.
Frostix entered Germany with a clear product offering and its own production facilities. Ranking issues stalled search visibility, while Russian- and German-language demand remained disconnected from the website’s structure.
Fragmented demand
People searched in two languages with different needs, but the landing pages did not cover the full journey.
Weak brand signals
Content, metadata and external mentions did not give search engines a consistent picture of the brand.
02 / Search architecture
Organizing demand by language, category and intent
We mapped the search journey, not just a list of keywords: from a familiar dish to a product category, delivery options and a specific item.
03 / Technical SEO
First, we fixed the foundations for ranking
Before expanding content, we addressed the technical foundations. Search growth should not depend on inconsistent indexing or a few isolated pages.
Audit and prioritiesWe reviewed indexing, page templates, metadata, duplicate pages, redirects and technical constraints.
Catalog structureWe aligned categories, product pages and supporting content with real search demand.
Internal linksWe rebuilt navigation and internal links to make important pages easier to find and better connected.
Mobile foundationsWe addressed speed, responsive layouts and the path to purchase, supporting both discoverability and usability.
04 / Website and content
An online store structured around real searches
SEO developed alongside the store. Categories, product pages, navigation, copy and mobile layouts were connected into one journey from query to order.
05 / Content and credibility
Beyond keywords: making the brand credible
We made the product information consistent: what Frostix sells, where it operates, what makes it different and what supports its claims.
Metadata
We aligned titles and descriptions with the language, category and intent behind each search.
Page content
We added useful category and product descriptions without keyword stuffing or filler.
External mentions
We strengthened the brand’s presence and supporting signals on relevant third-party platforms.
Ongoing monitoring
We monitored indexing, rankings and query performance, adjusting priorities as the data changed.
06 / GEO and AI search
Top-two to top-three placements in tracked AI answers
We tracked around 300 commercial and informational prompts about Russian food in Germany. After the GEO recommendations were implemented, Frostix reached approximately 60% visibility in that sample, with top-two to top-three brand placements in relevant answers.
GEO builds on SEO. We first made the site accessible to search and its answers clear, then strengthened the content and external signals around those answers.
Answers to real questionsContent explains products, delivery, categories and terms in the language people use when asking questions.
Consistent brand informationThe brand name, range, service area and benefits are described consistently across key pages.
Sources and mentionsThird-party publications and listings provide additional sources for checking information about the brand.
A basis for measurementSEO rankings and traffic are tracked separately from visibility in AI-generated answers.
≈300target prompts monitored regularly
≈60%visibility within the tracked GEO sample
Top 2–3brand placements in relevant tracked AI answers
07 / Search evidence
Nearly 30% of sampled queries reached the top 10
The SEO sample contained 226 high-volume Russian and German queries. These original TopVisor screenshots show selected rankings as of July 2, 2026.
The screenshots show only part of the working query set. Original interface and search-query languages are retained.
08 / Audit and implementation
42 audit factors. One implementation plan.
The SEO, answer engine optimization (AEO) and GEO audit became our implementation roadmap: speed, indexing, answer structure, structured data, external mentions and AI visibility monitoring.
42factors reviewed in the SEO, AEO and GEO audit
3layers: technical foundations, answers and AI search
100%of audit recommendations implemented
SEO foundationsCore Web Vitals and WebP imagesWe improved initial rendering and product-page loading, especially on mobile.Implemented
IndexingBing Webmaster Tools, IndexNow, sitemap and llms.txtWe submitted new pages through search discovery tools and documented site content in llms.txt.Implemented
AEOFAQs and Schema.org structured dataWe added direct answers and structured information about products, recipes and categories.Implemented
ContentAnswer-first copy, H1–H3 and key factsKey answers now appear near the beginning of each page, with a clear heading hierarchy and concise facts.Implemented
GEOExpertise, reviews and external mentionsWe strengthened evidence of product quality across owned and third-party channels.Implemented
MonitoringAround 300 prompts and regular snapshotsWe tracked Frostix’s visibility and brand placements against competitors in the monitored sample.Ongoing
09 / Results
Frostix became a top-three brand in the tracked set
Technical SEO, content and GEO now work together. The brand gained search visibility for high-volume queries and recurring appearances in relevant AI answers. These results describe our tracked sample, not a market-wide ranking.
Top 3brand visibility in the tracked Russian-food query set in Germany
29%of high-volume queries in the SEO sample ranked in the top 10
≈60%visibility in the monitored GEO sample
42audit factors addressed in one program
