01
Google is saturated
and the business needs an incremental source of search demand
Microsoft Advertising for incremental demand
We use Microsoft search and audience inventory to find demand that is commercially useful, measurable and complementary to the rest of the acquisition mix.
Discuss the campaign
from $1,000 / monthmanagement fee; media budget is separate
40+active and completed growth projects
3+ yearsaverage relationship with retained clients
$10M+revenue we helped clients generate in 2025
When Microsoft Advertising earns a role
02
The audience uses Microsoft
Bing, Edge or enterprise devices more than the category average
03
Campaigns were imported
but never rebuilt around Microsoft inventory and signals
04
Lead quality matters
and UET plus CRM feedback must guide optimisation
What we manage in Microsoft Advertising
We select the workstreams that can change the commercial result and manage them under one priority system.
01
Market and demand fit
Estimate Bing demand, audience quality and the platform role before launch.
02
Search campaigns
Build keywords, ads, negatives and bidding around high-intent queries.
03
Performance Max
Test cross-inventory automation with controlled goals, assets and budgets.
04
Audience and retail
Use native, display, video or shopping formats only when the journey supports them.
05
UET and measurement
Configure Universal Event Tracking, goals and audience signals.
06
CRM feedback
Compare clicks with qualified leads, opportunities and revenue where available.
How we build Microsoft campaigns
01 · Assess
Check demand, audience fit, account access and commercial potential.
02 · Design
Choose campaign roles, import strategy, budgets and measurement.
03 · Launch
Build clean campaigns and validate UET, feeds and destinations.
04 · Optimise
Use search terms, lead quality and sales outcomes to improve spend.
Campaigns connected to commercial outcomes
Selected projects. We report the result of the whole system instead of assigning it to one isolated tactic.
DRIVO · UNITED STATES×7
online booking growth
Connected paid social, search, SEO, website and analytics into one acquisition system.
View case
FROSTIX · GERMANY€120K
monthly revenue
Rebuilt the e-commerce acquisition model across paid media, SEO, CRM, content and Shopify.
View case
CAR2SELL · UNITED STATES400–500
leads every month
Built a predictable lead flow for an automotive service with Google Ads, Meta, TikTok and conversion tracking.
View caseMicrosoft Advertising specialists plus analytics
Head of agency
Leo Tokarev
Leo owns the growth logic, priorities and connection between marketing decisions and business economics.
Project manager
Scope, timeline and communication
Growth strategist
Channel logic and unit economics
Microsoft Ads specialist
Search, Performance Max, audience and retail campaigns
Analyst
Events, CRM and plan-versus-actuals
Designer
Creative system and landing pages
Developer
Tracking, integrations and experiments
Platform-certified specialists
Channel specialists manage campaigns; analysts protect the measurement. Team composition follows the systems and business task.
Commercial terms
A complete campaign system, not account maintenance
The starting fee covers strategy, setup or restructuring, ongoing management, analytics and an agreed creative or landing-page scope. Additional markets and production are scoped separately.
Starting pointfrom $1,000 / month
management fee; media budget is separate
Scope, responsibilities and measurement are agreed before work begins.
Discuss the campaignFAQ
Scope, timing, budgets, measurement and working model.
Is Microsoft Advertising useful outside the United States?
It can be useful wherever the audience and Bing inventory justify it. We check market demand, account access and likely incremental value before recommending the platform.
Can you import campaigns from Google Ads?
Yes, but an import is only a starting point. We review structure, bidding, assets, exclusions, goals and inventory for Microsoft-specific conditions.
Which formats do you manage?
We can manage Search, Performance Max, audience, display, video and retail formats when each has a clear role in the plan.
What is UET?
Universal Event Tracking is Microsoft Advertising measurement used for conversion goals, remarketing and audience signals. We configure and validate it as part of setup.
How do you prevent duplicate demand across platforms?
We compare market coverage, search terms, attribution and CRM outcomes, then define the budget role of Microsoft alongside Google and other channels.
Can you work with a small initial budget?
Yes, if demand volume allows a meaningful test. We model the budget and decision thresholds before launch.
Work with us
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